Why We Hire You

Thu 13th Jul, 2017 – 6:30pm–9:00pm

Posted by director@apa-la.com

Thu 13th Jul, 2017


APA Members $25
Non Members $50


APA Los Angeles with SternRep bring you "Why We Hire You”

APA welcomes back Andrea Stern (SternRep) as moderator for another engaging panel to help answer the question of “Why We Hire You”.

  • What makes a photographer’s style just right for a job?
  • Does the creative team know the photographer they want to use from the beginning of the concepting process?
  • How do art producers find new photographers? What goes into the process of choosing a photographer who wins?

Learn all the answers to these questions and more.

Also hear from panelists about current market trends and where we are all headed.  How has social media changed the marketing game and world of advertising in general?  Are big budgets still to be had, and where can they be found? Andrea Stern will take on the role as your virtual photo rep for the evening. She will delve into the minds of top decision makers in the ad agency, client direct and editorial markets to find out how you can increase your chances of being hired. Join us for an insightful discussion among leading industry professionals.


Arpi Agdere, Art Producer - Vans

Neph Trejo, Art Director - Deutsch

Kay Gautraud, Sr. Art Producer- CP+B

Diana Pam, Sr. Art Producer - 72andSunny


Creative Consultation with Mara Serdans


  • 1/2 hour phone consultation and editing session that is based on submitting up to 500 images
  • Image editing
  • Written evaluation (image selection, order in which work should appear, categorization and any additional suggestions for adding or improving content, not limited to composition, style, technical details, retouching, etc.)
  • The offer is good for up to 6 months from the winning date

Our Mission

APA Los Angeles main focus is to help photographic artists of all levels run a smarter, more creative and profitable business. We maintain our mission by providing compelling events like The Digital Tech Workshop - Part II. This event is free to all APA members.Not a member? Joining APA is easy and can be done for as little as $50/year or $12/month.


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