The Agent / Photographer Relationship with Patti Schumann

Thu 20th Apr, 2017 – 6:00pm–8:30pm

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Thu 20th Apr, 2017


Free - APA members
$10 - Students with School ID
$40 - General public


Everything you ever wanted to know about the agent/photographer relationship. This is a tell all, show all, know all regarding the ins-and-outs of this very critical strategic alliance. The right relationship is an extraordinary partnership where all parties feel mutually successful and rewarded. The wrong relationship can be highly detrimental to the path of an artist. This is not a relationship that should be taken lightly. This workshop will provide insight as well as concrete worksheets and checklists that will be informative to both the photographer seeking marketing consultation as well as the seasoned pro who is looking to enhance and support an existing agent relationship.

Who should attend this event:

  • Photographers
  • Agents
  • Industry professional who want to learn more about the photographer/agent relationship.

What will be covered:

  1. Is there a industry standard artist rep. agreement?
  2. What does an equitable and fair agency agreement look like? We'll show you.
  3. We'll address the biggest misconceptions photographers have about signing with an agent.
  4. Critical business areas to know, understand, and negotiate upfront before signing with a agent.
  5. How to negotiate on your own behalf and protect your business interests.
  6. Alternate ways to get your work seen outside the traditional representation model.
  7. Portfolio Preparation
  8. And, we'll answer any and all questions.

Doors open at 6:00 p.m. for networking with the presentation starting at 6:30 p.m.

Patti Schumann Bio

Patti Schumann celebrated twenty five years of collaborating with an extraordinary roster of internationally acclaimed photographers/directors noted for their stylistic integrity and conceptional capabilities. She: now passionately combines her love of all things visual with her keen interest in finding strategic win-win solutions. She tirelessly promotes industry standards through her involvement and engagement with professional associations and colleges and universities.

Award recognition includes CA, Print, Graphis, PDN, NYADC, AIGA and How. Founding agent Patti Schumann, travels nationally for portfolio presentations, seminars, and guest lectures.

Raffle Prizes:

Free 1-Year Premium Portfolio Account
Dripbook is a website offering online portfolio tools to creative professionals around the world. If you are a professional photographer or other professional commercial artist, you can create an online portfolio on the Dripbook website for clients worldwide to view. In addition, you can export that portfolio for display elsewhere - on a stand-alone website using your own domain name and our free web hosting feature, on social media channels, and on our free iPad + iPhone and Android Apps.

Free 1-Year Subscription - Buyers + Agencies Database
Yodelist is a great tool for both emerging and professional photographers and illustrators. With a wealth of information for buyers at advertising agencies, design studios, corporate in-house creative teams and much more, Yodelist’s Buyers + Agencies database is the perfect tool to find the people who need to see your work the most. This one-year subscription can be redeemed at any time within 3 months of winning.


Patti Schumann will be available for one on one portfolio consultation the day after the event. She has generously discounted this for APA Members. There are only four two hour time slots available on a first come first serve bases.

Cost: $200

Available Time Slots (only 2 left): 1:30-3:30p, 4-6p

Our Mission

APA Los Angeles main focus is to help photographic artists of all levels run a smarter, more creative and profitable business. We maintain our mission by providing compelling events like Agent/Photographer Relationship. This event is free to all APA members.

Not a member? Joining APA is easy and can be done for as little as $50/year or $12/month.

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