APA LA at Canon Presents: Atypical Self-Publishing

The past few years have seen profound change in the publishing industry. Economic realities, new technologies and the changing face of digital media have all rocked the long established traditional print avenues. Photographers are being asked to do more and more, and often times are asked to foot not only the bulk of the publishing bill but most of the marketing and advertising as well. With these challenging realities emerged the first real face of independent publishing. For the first time ever self-publishing became a viable means for a significant number of artists, both known and unknown, and in many cases became the “first-choice” option. If the artist is paying for the book, why not retain total control by publishing independently?

But why look at things through a traditional filter? Today’s tools allow for a brand of “Atypical Publishing” which provides artists with newfound freedom and the chance to make a new style of fluid publication. Instead of being locked in on ONE publishing avenue the modern photographer can tell a story with numerous publications each showcasing a unique style and attitude. Think small book, large book, magazine and Ebook. From high-end, fine-art materials to lo-fi Zine style publications the modern photographers has more options and ability than ever before.

-how to make the RIGHT book and not the book you think you are supposed to make

-making multiple books at multiple price points for multiple audiences

-how to use book, magazine, ebook

-trade books and how they can effective

-realities of illustrated books in general

-how atypical publishing leads to a far more enjoyable creative life

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